$50 million Export and Regional Wine Support Package and the $10 million Wine Tourism and Cellar Door Grant program.

Tuesday, Nov 28, 2017

Wine Australia provided an information briefing on the grant components of the $50 million Export and Regional Wine Support Package and the $10 million Wine Tourism and Cellar Door Grant program.

There are three grants under the Package:

  • Program 2: Wine Export Grants are offered to small and medium wine exporters for specific export promotion activities aimed at increasing wine exports to China and the US. Applicants will be eligible for grants of up to $50,000 under this program.
  • Program 3a: Capturing Growth in International Tourism State Grantsprovide state wine industry associations with access to funding to support a collaborative, strategic approach towards attracting and maximizing international wine tourism.
  • Program 3b: Capturing Growth in International Wine Tourism Competitive Grants provide a range of stakeholders across Australia with the opportunity to apply for funding, on a competitive basis, towards initiatives that will grow international tourism in wine areas.

For more information on the $50 million Export and Regional Wine Support Package see:

https://www.wineaustralia.com/whats-happening/export-and-regional-wine-support-package

Wine Australia Presentation - $50 million Project

International wine tourism grants now open:

State wine associations, eligible consortia and entities can now apply for funding through the Australian Government’s International Wine Tourism State Grants (state grants) and International Wine Tourism Competitive Grants (competitive grants).
There is $5 million available under each grant to support exciting tourism initiatives that will grow the number of and/or spend by international tourists visiting a wine region of Australia.
Eligible state wine associations, consortia and entities must submit an application using the Wine Australia grant instructions by 5pm, Friday 2 March ACDT. This is the final closing date.

Learn how to apply here

What is eligible?

Under the state grants, state wine industry associations can apply for pre-determined funding allocations to support:  

  • research to inform the development of wine tourism strategies within the state directed at growing international wine tourism
  • facilitation of collaborative planning processes to develop wine tourism strategies within the state directed at growing international wine tourism
  • implementation of international wine tourism activities identified in a strategy developed by an Australian state wine association of an Australian state government,
  • trialling new initiatives specifically aimed at growing international wine tourism.

Under the competitive grants, a broad range of stakeholders can apply for small grants (up to $50,000) and medium grants ($50,001 to $250,000) for:

  • wine tourism marketing targeted at attracting international tourists
  • wine marketing campaigns targeted at attracting international tourists to a particular region
  • wine events that aim to increase international wine tourism and visitor spend
  • infrastructure (hard or soft) which aims to build international wine tourism, and/or

innovative products or services which enable or complement international wine tourism and benefit multiple businesses in a particular region.

What resources are available to help?

Wine Australia has prepared online resources to help you with your grant applications. These include:

If you have any questions or can’t find the information you are looking for, please contact us on (08) 8228 2000 or at grants@wineaustralia.com