SAWIA rolls out wine education in India

Wednesday, Oct 3, 2018

Just last week, about 50 enthusiastic participants (sommeliers, hotel food and beverage managers, wine writers, distributors and importers) undertook a South Australian wine education session in Mumbai which was then repeated in New Delhi.

The education session was opened by the Governor of South Australia, His Excellency, Hieu Van Le and an address from the Australian Consul General in India, Mr Tony Huber. Brian Smedley, SAWIA’s Chief Executive, provided an overview of why the Australian wine story begins in South Australia using the South Australian wine story publication and a framework of heritage, provenance, prestige, personality, purity, innovation and experiences. Richard Dolan, CEO of SAWIA member Wines by Geoff Hardy, then led a guided tasting through eight South Australian wines, which included:

  • Pikes Traditionale Riesling
  • Peter Lehmann Portrait Riesling*
  • K1 by Geoff Hardy Sauvignon Blanc*
  • Dominic Wines Rose*
  • Geoff Hardy Pinot Noir*    
  • Peter Lehmann The Barossan Shiraz*
  • Yalumba Signature Shiraz and
  • Penley Estate Helios Cabernet Sauvignon*

* Wineries had a representative present at the education session.

In addition to the Wine Education sessions, there were opportunities for the visiting wineries to meet with various distributors and importers, along with site visits to see the latest developments in Indian wine retail venues.

The Indian wine market is challenging, but there are also opportunities. This is reflected in an increase in export value (from a small base) and the growing number of South Australian exporters to this market. It was pleasing to see a number of significant new business opportunities were generated during the visit.

The wine education program commenced following recent visits to the Indian continent, discussions with in market distributors, local wine identities, State Government and the SA wine industry. With funding and other assistance from Primary Industries and Regions SA (PIRSA) and DSD (now DTTI - Department of Trade, Tourism and Investment), SAWIA made the decision to provide wine education in 2018 in order to strengthen engagement with the market and demonstrate our continued interest.

To view photos taken at the Mumbai and New Delhi sessions click here.