South Australia leading in 'Good Food and Wine'

Wednesday, Jun 5, 2019

57% of Australians think that South Australia has ‘Good Food and Wine’, higher than the perceptions of all other states

Most importantly Victoria which is at 56% and NSW at 48%! This is the first time South Australia has overtaken Victoria in the ‘good food and wine’ category since the surveying began in 2013. 

Source: BDA Marketing Planning

70% of Australians think that SA has 'Credible wineries and wine regions' higher than the perceptions of all other states. In fact we are well ahead of Victoria sitting at 45% and NSW at only 41%.

SA has always dominated in this space, but we cracked a record for the first time - hitting 70.2% and lead Victoria by the largest margin of 25 points since the surveying began in 2013. 


Source: BDA Marketing Planning