Japanese Market Intelligence Resource for South Australian Wine Businesses

      

The Japanese Market Intelligence Resource aims to provide market insights, tips and tools that can enable individual South Australian wineries to achieve export growth.

This resource looks at the historical, cultural, political and economic aspects of Japan, all of which inform and influence the way South Australian wineries will do business there. The resource describes the complexities of the Japanese wine market, including the demographics, preference and consumption habits of the Japanese wine consumer. This resource also outlines information on the practicalities of doing business in, and exporting wine to, Japan. 

For this resource SAWIA spoke directly to the Government of South Australia Department of Trade and Investment Regional Director for Japan and South Korea, Sally Townsend, to gain her expertise and insights on the market. SAWIA also spoke to two South Australian wine businesses who currently export wine to Japan. Soundbites of these interviews appear throughout this document (click on the quotes to listen). The full interviews are available to listen to via links in the Resources section.

Click on the link below to download the Japanese Market Intelligence Resource for South Australian Wine Businesses in full.

(The resource is best downloaded and viewed in Adobe Acrobat DC or equivalent rather than in a browser PDF reader)

 

Japanese Market Intelligence Resource for South Australian Wineries (in full)

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If you are interested in one particular section of this resource, each section can be downloaded separately via the links below.

 

Executive Summary

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1. Introduction

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2. Japanese Market Profile

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3. Japanese Consumer Profile

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4. Doing Business in Japan

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5. How has the COVID-19 pandemic affected the market?  

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6. Resources

(including How to conduct a wine tasting in Japan and Traditional Japanese food and wine pairings)
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