Regional Branding Materials

Promoting South Australia and wine regions

SAWIA has long played a significant part in the export success of South Australian wine, which has involved differentiating and carefully positioning South Australian wine – and our regions – in export markets.

SAWIA worked with the seven largest South Australian regions (Adelaide Hills, Barossa Valley, Clare Valley, Coonawarra, Langhorne Creek, McLaren Vale, Riverland) to formulate a distinctive brand for each. A set of cohesive materials that showcased South Australia and our distinctive wine regions was then created. For anyone promoting South Australian wine, these are free to use.

To learn more about the SA Wine Industry Association and why these materials and site have been created, please read through this document.

SAWIA collated a Regional Branding Resource, materials include hero images, supporting images, templates for creating individual tasting notes, banners, posters and PowerPoint presentations. Also included are ready to print brochures, posters and presentations. Accessible anywhere in the world through SAWIA's website they are available to everyone wishing to promote South Australian wine.

To have access to the regional branding materials please send an email to

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Further information on the Regional Branding Resource

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Frequently Asked Questions  

Style Guide

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